Align
Healthy Smiles.
tier 1 traditional and digital media placements secured
60+
26.2M
combined reach across
UAE and KSA
Best campaign winner
Putting the company behind the smile.
Align Technology is a global medical device company that invented the Invisalign System, the first and most advanced clear aligner system in the world, and the iTero Element intraoral scanners. Align is reimagining and reinventing the way orthodontic and restorative treatment is presented and delivered to millions of people around the world.
The Challenge
As part of a long-term objective of securing mandatory inclusion of Invisalign within health and dental insurance cover, Align Technology wanted to find a way to get closer to regional health ministries and decision-makers, as well as stakeholders in the insurance industry.
Aiming to enlighten the public and give this issue greater weight in health ministry conversations, Alto initiated a conversation on the significance of good oral hygiene and the role that dental insurance plays, or even could play, in preserving it!
To get deeper insight into the topic, we then commissioned research in two primary markets – KSA and UAE – focusing on the public's opinions concerning dental well being. The results created two research papers that detailed these findings for each market.
Finally, we threw an engaging roundtable session in Riyadh for influencers who could debate over our findings as well as evaluate how it might influence Saudi Arabia’s Vision 2030 policy landscape.
The Approach
We planned and executed an exciting roundtable event in Riyadh to examine insightful findings revealed by our report. bringing together a powerful panel of experts. With representatives from Saudi Orthodontic Society, Saudi government's 2030 Vision Realisation Office, insurance organisations and leading orthodontists – all taking part in this momentous occasion!
The
Outcome.
And, our targeted publicity campaign was a hit! We achieved incredible results with over 60 pieces of tier-1 coverage across both English and Arabic media! We sparked the conversation in traditional, as well as social platforms. Establishing Align Technology as an influential leader on important dental hygiene and oral healthcare issues.
We worked closely with Align Technology’s regional marketing team to mobilise a powerful campaign that sparked vital conversations about the necessity of dental health cover in mandatory medical insurance across both the UAE and KSA.
